mushie

The Story of Mushie

Mushie is an American baby brand owned by Mushie & Co, LLC. Mushie is best known for its Scandinavian designed silicone baby bibs, handmade pacifier clips, organic muslin swaddles, children's dinnerware, and toys. 

The company was founded in 2018 by Mushie and Levi Feigensonin in s apsre bedroom in their Southwest Houston home. All product design is done in Houston and Sweden by a team of designers led by Mushie. The company utilizes factories in US, Denmark, Turkey, and Asia. 

The History of Mushie

Mushie was founded in 2018 when the co-founders left their job as an educator and marketing consultant. At the time, they invested $1500 to start the company. Mushie and her eight siblings grew up in the Czech Republic, Belgium, Israel, and Poland because of the nature of their father's real estate business. She finished her college degree and became a teacher for 7 year before moving to New York, getting married, and having children.  Levi was born and raised in Houston with his eight siblings. When he was 17, he began buying and reselling cell phones living in Brooklyn, New York. He ultimately landed back in Houston where he would become a marketing and e-commerce consultant, working with several start up companies. 

After Mushie was diagnosed with hyperemesis in her second pregnancy, she had no choice but to leave her occupation as a teacher and be put on bedrest. While enduring this difficult condition, she enjoyed researching and finding the best products for her baby. Both her and her husband found it a challenge to find aesthetically pleasing, practical, and safe baby products and so, Mushie, the company was born along with their second son.