Joss + J

Joss + J

joss + j ™ may be an adorable brand and label, but it also has much more meaning behind its name. Founder and creator, Aimee named this brand after her her little Joselyn's heart stopped beating at almost 25 weeks, and Aimee gave birth to her sleeping daughter on April 26, 2016. She knew she wanted to do something beautiful in honor of her baby girl born sleeping into the world.

Aimee pursued her life-long dream of opening a boutique, a baby boutique. She put everything into this thought and started manifesting it. The process. The design. The brands. Everything. She began creating and designing her own line, joss + j ™ the label in 2017.

Several months creating patterns from scratch, correcting sizing to be consistent and finding the most perfect bamboo, eco-friendly, sustainable materials led joss + j ™ the label into what it is today.